Craft beer is dead. Or, so says an author at Thrillist. The reason? Because he doesn’t like gose — the slightly sour, slightly salty style of German beer that is experiencing a bit of a renaissance. Needless to say, the response to his piece from craft beer enthusiasts has been negative. See the comments section of the article for examples.
The author’s point seems to be that since gose is now being revived, we’ve hit the bottom of the barrel when it comes to dredging up old beer styles, and therefore craft brewing is out of ideas. Among the things he neglects to consider is that new types of beer don’t have to come from resurrecting old beer styles. American-style pale ale, IPA, and double IPA did not exist prior to the craft beer revolution. And brewers around the world are more than capable of brewing new and interesting beers. The “Belgian-inspired” segment of brewing alone will likely continue to come up with many new and interesting brews. And of course, the simple idea that other people may enjoy something even if he doesn’t seems to elude him.
As beer enthusiasts, we’re used to shoddy reporting and commentary on beer and brewing related issues in the mainstream media, but this article is worse than most. It is better than the Food Babe’s crap, but that’s not saying much.